Judges pick the Top 10
A Sponsor-selected panel reviews every eligible #SaveMaxAuto post (Jul 1 – 2) and selects the Top 10 finalists on creativity, visual quality, and brand spirit.
Find a SaveMaxAuto billboard around Houston, take a photo of yourself with it, and post it on Instagram with #SaveMaxAuto + tag @SaveMaxAuto. One winner takes home a $5,000 cash prize — spend it on your car insurance, or however you want. No purchase necessary.
Take your photo with a Max billboard in Houston. Post on Instagram with #SaveMaxAuto + tag @SaveMaxAuto.
A Sponsor-selected judges’ panel reviews every eligible entry and selects the Top 10 finalists.
The Top 10 go up on @SaveMaxAuto Instagram. Public engagement narrows the field to a Top 3.
The judges’ panel picks one Grand Prize winner from the Top 3. We notify by direct message and email.
Spot a SaveMaxAuto billboard anywhere in the greater Houston metro area between June 10 and June 30, 2026. See the billboard map below.
Snap an original photo of yourself with the billboard in the same frame. Stay on public sidewalks or parking lots — never roadways. See safety rules.
Post your photo to your public Instagram with the hashtag #SaveMaxAuto and tag @SaveMaxAuto in the caption. That’s your entry — nothing else to fill out. One entry per person.
“Found Max on I-10! 🐶 @SaveMaxAuto #SaveMaxAuto”
Your account must be public so we can find your entry. Stories alone don’t count — it must be a feed post or Reel.
Each pulse is a real SaveMaxAuto board location — 12 large-format static bulletins plus 6 digital roadside screens. Find one near you and snap your entry photo, safely from a sidewalk, parking lot, or pedestrian area.
Map couldn't load. Billboards are positioned across the greater Houston metro area — from The Woodlands and Spring in the north, to Sugar Land and Pearland in the south, and from Katy and Cypress in the west to Pasadena and Baytown in the east.
Locations shown are approximate and refreshed as new billboards go up. Always shoot from a safe, legal location — never from a roadway. See safety rules.
SaveMaxAuto billboards are on or near public roadways. Entries taken from unsafe locations will be disqualified — no exceptions. By entering, you agree to follow every rule below.
Sponsor reserves the right to disqualify any entry at any time, for any reason related to safety, without notice. Read the full Assumption of Risk & Release of Liability.
There's no form to fill out. Post your photo on Instagram with the tag and hashtag below — we pull entries directly from there. Make sure your account is public so we can find you.
Include #SaveMaxAuto in your caption and tag @SaveMaxAuto. Posts missing either won't be counted.
If your profile is private, we can't find your post. Switch to public before you submit, and keep it public through July 12, 2026.
Stories disappear in 24 hours and can't be judged. Post to your main feed or as a Reel so the entry stays available through judging.
Multiple posts from the same person count as a single entry. Best photo wins — not most posts.
By posting with #SaveMaxAuto and tagging @SaveMaxAuto, you confirm the photo is your original work, you are 18+ and located in the greater Houston metro area, and you agree to the Official Rules, Safety Requirements, and Release of Liability. SaveMaxAuto may repost your photo on @SaveMaxAuto channels during the contest — by entering you grant Sponsor a non-exclusive license to do so.
A Sponsor-selected panel reviews every eligible #SaveMaxAuto post (Jul 1 – 2) and selects the Top 10 finalists on creativity, visual quality, and brand spirit.
The Top 10 finalists go up on @SaveMaxAuto from Jul 3 – 8, 2026. Public engagement (likes + poll votes on our reposts) narrows them to a Top 3.
The same judges’ panel selects one Grand Prize winner from the Top 3 on creativity & originality (40%), visual quality & composition (30%), and brand spirit (30%).
The Grand Prize winner receives $5,000 cash — paid directly. Use it on your auto policy, your next premium, gas, groceries, or anything else. Yours to spend.
ARV: $5,000. Prize is paid as a $5,000 cash payment directly to the winner, non-transferable. Winner is responsible for all taxes; a Form 1099 will be issued if required. Full prize terms in the Official Rules.
You're one safe photo away from a $5,000 cash prize.
How to enter on InstagramThis Contest is sponsored by Save Max Auto ("Sponsor"). The Sponsor's principal place of business is Houston, Texas.
By entering the Contest, each entrant agrees to abide by these Official Rules and the decisions of the Sponsor, which are final and binding in all respects.
The Contest is open to legal residents of the United States who are physically located in or visiting the greater Houston, Texas metropolitan area at the time of entry. Entrants must be 18 years of age or older at the time of entry. Employees, officers, and directors of the Sponsor, its affiliates, subsidiaries, advertising and promotion agencies, and their immediate family members or household members are not eligible. Void where prohibited by law.
The Contest begins on June 10, 2026 at 12:00 AM Central Time and ends on June 30, 2026 at 11:59 PM Central Time ("Contest Period"). All entries must be received during the Contest Period. Late entries will not be accepted.
No purchase or payment is necessary to enter or win. A purchase will not improve your chances of winning.
To enter, participants must take an original photograph of themselves in front of any Save Max Auto billboard located in the Houston, Texas area during the Contest Period. The photograph must clearly show the entrant and the Save Max Auto billboard in the same frame.
Participants must then submit their entry by publishing the photograph as a feed post or Reel on the entrant’s public Instagram account, including the hashtag #SaveMaxAuto in the caption and tagging the official sponsor account @SaveMaxAuto. The entrant’s account must remain public from the time of posting through July 12, 2026 so that Sponsor can locate, evaluate, and (if applicable) repost the entry. Posts made only to Instagram Stories, Highlights, private accounts, archived posts, or accounts where the hashtag or tag is missing, misspelled, or hidden will not be counted as valid entries. By posting and tagging, the entrant confirms the photograph is their original work and grants the Sponsor a perpetual, royalty-free, worldwide, non-exclusive license to use, reproduce, modify, publish, repost, and display the photograph and the entrant’s Instagram handle for marketing, advertising, and promotional purposes across all media. This contest is in no way sponsored, endorsed, administered by, or associated with Instagram or Meta Platforms, Inc.
Limit one entry per person. Multiple entries from the same individual will result in disqualification.
IMPORTANT: SAVE MAX AUTO BILLBOARDS ARE LOCATED ON OR NEAR PUBLIC ROADWAYS. ENTRANTS MUST PRIORITIZE THEIR PERSONAL SAFETY AND THE SAFETY OF OTHERS AT ALL TIMES. BY ENTERING THIS CONTEST, EACH ENTRANT ACKNOWLEDGES AND AGREES TO THE FOLLOWING:
Entrants must NEVER stop, park, or stand on any highway, freeway, interstate, highway on-ramp, highway off-ramp, median, shoulder of a high-speed roadway, or any active lane of traffic to take a photograph. Entrants must NEVER attempt to take a photograph while driving, operating, or riding in a moving vehicle. Entrants must NEVER cross active lanes of traffic on foot to reach a billboard location. Entrants must NEVER trespass on private property, construction zones, restricted areas, or fenced land to access or photograph a billboard. Entrants must NEVER obstruct traffic, block sidewalks, or create any hazardous condition for themselves, other pedestrians, cyclists, or motorists. Entrants must NEVER take photographs during dangerous weather conditions including but not limited to heavy rain, flooding, extreme heat advisories, thunderstorms, or low-visibility conditions.
All photographs must be taken from a safe, legal, publicly accessible location such as a public sidewalk, parking lot, or other designated pedestrian area where the billboard is visible. Entrants must obey all local, state, and federal traffic laws, pedestrian laws, parking regulations, and posted signage at all times.
ANY ENTRY THAT APPEARS TO HAVE BEEN TAKEN FROM AN UNSAFE LOCATION, FROM A MOVING VEHICLE, FROM AN ACTIVE ROADWAY, FROM PRIVATE PROPERTY, OR UNDER DANGEROUS CONDITIONS WILL BE IMMEDIATELY DISQUALIFIED AT THE SOLE DISCRETION OF THE SPONSOR. THE SPONSOR RESERVES THE RIGHT TO DISQUALIFY ANY ENTRY AT ANY TIME AND FOR ANY REASON RELATED TO SAFETY WITHOUT NOTICE OR EXPLANATION.
BY ENTERING THIS CONTEST, EACH ENTRANT VOLUNTARILY ASSUMES ALL RISKS ASSOCIATED WITH THEIR PARTICIPATION, INCLUDING BUT NOT LIMITED TO RISKS ARISING FROM TRAVEL TO AND FROM BILLBOARD LOCATIONS, PROXIMITY TO PUBLIC ROADWAYS, EXPOSURE TO WEATHER CONDITIONS, INTERACTIONS WITH OTHER PERSONS, AND ANY OTHER RISKS INHERENT IN VISITING PUBLIC LOCATIONS.
TO THE FULLEST EXTENT PERMITTED BY LAW, EACH ENTRANT AGREES TO RELEASE, INDEMNIFY, DEFEND, AND HOLD HARMLESS SAVE MAX AUTO, ITS PARENT COMPANIES, SUBSIDIARIES, AFFILIATES, PARTNERS, OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, REPRESENTATIVES, SUCCESSORS, AND ASSIGNS (COLLECTIVELY, THE "RELEASED PARTIES") FROM AND AGAINST ANY AND ALL CLAIMS, ACTIONS, DEMANDS, LOSSES, DAMAGES, LIABILITIES, COSTS, AND EXPENSES (INCLUDING REASONABLE ATTORNEYS' FEES) ARISING OUT OF OR RELATED TO: (A) THE ENTRANT'S PARTICIPATION IN THE CONTEST, (B) THE ENTRANT'S TRAVEL TO, FROM, OR PRESENCE AT ANY BILLBOARD LOCATION, (C) ANY INJURY, DEATH, OR PROPERTY DAMAGE OCCURRING DURING OR AS A RESULT OF THE ENTRANT'S PARTICIPATION, (D) ANY VIOLATION OF TRAFFIC LAWS, TRESPASSING LAWS, OR OTHER APPLICABLE LAWS BY THE ENTRANT, AND (E) ANY CLAIMS BY THIRD PARTIES ARISING FROM THE ENTRANT'S CONDUCT IN CONNECTION WITH THIS CONTEST.
THE RELEASED PARTIES ARE NOT RESPONSIBLE FOR AND SHALL NOT BE LIABLE FOR ANY INJURIES, DAMAGES, OR LOSSES OF ANY KIND ARISING FROM OR RELATED TO PARTICIPATION IN THIS CONTEST, WHETHER CAUSED BY THE NEGLIGENCE OF THE RELEASED PARTIES OR OTHERWISE, TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW.
THE SPONSOR DOES NOT ENCOURAGE, ENDORSE, OR CONDONE ANY UNSAFE BEHAVIOR IN CONNECTION WITH THIS CONTEST. THE SPONSOR IS NOT RESPONSIBLE FOR THE ACTIONS, DECISIONS, OR CONDUCT OF ANY ENTRANT. EACH ENTRANT IS SOLELY RESPONSIBLE FOR THEIR OWN SAFETY AND COMPLIANCE WITH ALL APPLICABLE LAWS.
ENTRANTS ACKNOWLEDGE THAT THEY HAVE READ, UNDERSTAND, AND VOLUNTARILY AGREE TO THIS ASSUMPTION OF RISK AND RELEASE OF LIABILITY AS A CONDITION OF ENTRY.
This is a skill-based contest. Entries will not be selected at random. All eligible entries will first be evaluated by a panel of judges selected by the Sponsor from July 1, 2026 through July 2, 2026. The judges’ panel will review every eligible #SaveMaxAuto entry posted to public Instagram accounts during the Entry Period and will select ten (10) finalists based on the following criteria: creativity and originality (40%), visual quality and composition (30%), and overall representation of the Save Max Auto brand spirit (30%).
From July 3, 2026 through July 8, 2026, the ten (10) finalists will be republished on the official @SaveMaxAuto Instagram account. Public engagement on those reposts — measured as a combination of likes on @SaveMaxAuto’s carousel slide(s) for each entry and votes received via Instagram Story polls referencing each entry — will be aggregated by Sponsor to narrow the field to three (3) finalists (the “Top 3”). Sponsor reserves the right to disregard any engagement Sponsor reasonably determines to be inauthentic, automated, purchased, fraudulent, or otherwise inconsistent with Instagram’s Terms of Use, and to disqualify any finalist whose engagement Sponsor reasonably determines to have been inauthentic.
The same Sponsor-selected judges’ panel will then evaluate the Top 3 on the same criteria — creativity and originality (40%), visual quality and composition (30%), and overall representation of the Save Max Auto brand spirit (30%) — and select one (1) Grand Prize winner. This contest is in no way sponsored, endorsed, administered by, or associated with Instagram or Meta Platforms, Inc.
The judges' decisions are final and binding. In the event of a tie in either the Top 10 selection or the Grand Prize selection, the Sponsor’s panel will conduct a runoff vote among the tied entries on the same criteria, the result of which is final.
One Grand Prize winner will receive a cash prize of Five Thousand U.S. Dollars ($5,000), paid directly to the winner. The prize may be used for any purpose at the winner’s sole discretion, including but not limited to personal auto insurance premiums.
The prize is non-transferable. The Sponsor will arrange payment with the verified winner within thirty (30) days of receipt of all required verification documents. The winner is solely responsible for all federal, state, and local taxes associated with receipt of the prize, and a Form 1099-MISC or other applicable tax document will be issued by the Sponsor where required by law.
Approximate Retail Value of the Grand Prize: $5,000.00 USD.
The winner is solely responsible for all federal, state, and local taxes and any other costs or expenses associated with acceptance or use of the prize. The Sponsor will issue an IRS Form 1099 to the winner if required by law.
The winner will be notified by email and phone on or around July 12, 2026. The winner must respond within 72 hours of notification to claim the prize. If the winner does not respond within 72 hours, the prize may be forfeited and an alternate winner may be selected from the remaining finalists.
The winner may be required to complete and return an Affidavit of Eligibility, Liability Release, and where lawful, a Publicity Release within seven days of notification. Failure to return required documents within the specified time may result in forfeiture of the prize.
Except where prohibited by law, the winner consents to the use of their name, likeness, photograph, voice, biographical information, and statements for advertising and promotional purposes by the Sponsor without additional compensation.
Entries must not contain material that is obscene, offensive, defamatory, threatening, harassing, discriminatory, or otherwise objectionable as determined by the Sponsor in its sole discretion. Entries must not infringe upon any third party's intellectual property rights, privacy rights, or publicity rights. Entries that violate these standards will be disqualified.
The Sponsor reserves the right to cancel, suspend, or modify the Contest if fraud, technical failures, or any other factor beyond the Sponsor's reasonable control impairs the integrity or proper functioning of the Contest. The Sponsor reserves the right to disqualify any entrant who tampers with the entry process, violates these Official Rules, or acts in a disruptive or unsportsmanlike manner.
By entering, entrants agree to release, discharge, and hold harmless the Sponsor, its affiliates, subsidiaries, officers, directors, employees, agents, and representatives from any and all claims, damages, losses, costs, or expenses arising out of participation in the Contest or acceptance, use, or misuse of the prize, including but not limited to personal injury, death, or property damage.
The Sponsor is not responsible for lost, late, incomplete, misdirected, stolen, or illegible entries, or for any technical malfunctions, failures, or difficulties of any kind.
Personal information collected from entrants will be used solely for the purposes of administering the Contest and as otherwise described in the Sponsor's Privacy Policy. The Sponsor will not sell entrant information to third parties.
Except where prohibited, all disputes arising out of or connected to this Contest shall be governed by the laws of the State of Texas without regard to conflicts of law principles. Any legal proceedings shall be brought exclusively in the state or federal courts located in Harris County, Texas.
The Grand Prize winner’s first name, last initial, and city of residence will be publicly posted on the official @SaveMaxAuto Instagram account and at savemaxauto.com within seven (7) days of selection. No separate written request is required; the publicly posted announcement serves as the official winner list for purposes of these Official Rules.